The Pug is Back…
April 21, 2008
Everyday I want to fly, stay by my side
Everyday I want to dream, stay by my side
Every morning I wish I could just play
Wish the mornings would just stay…..
In case you’re wondering who I’m talking about or which song is the one up above - Itz the Vodafone Pug 
The lovable Pug is back again on TV in a new series of commercials for Vodafone and this time around, he’s company to a young girl. With the tagline of “Happy to Help” the ads show how the pug helps out the girl in time of need, be it fetching her sock/tie or fetching a fishing aid/first-aid kit [My personal favourite is the stamp-licking bit]. The ads symbolize the customer-friendly spirit of the brand and they do so with zero dialogues! As it is itz Visually appealing, but its the pug that makes it all the more wonderful!
The lyrics above are from the song that plays in the background of that song. A Google search reveals little though about the artiste or the band but methinks its a new recording made for the purpose of the Ads. Itz available on the Vodafone microsite as well as for usage as Callertune on its network. Listen to it below:
The ads (both the newer and older ones) are available on the Vodafone microsite for download; plus there are wallpapers, screensavers, music clips and e-cards also.
Entry Filed under: Advertising, Awareness, Daily Rants, Hutch, India, Info, Mobile, Music, Television, Video. Tags: Ads, Hutch, Vodafone, Pug, Vodafone Pug, Vodafone Ad, Happy to Help, Ad Jingles.
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1.
Christine | April 22, 2008 at 6:52 am
Pug Lovers Unite!!
2.
Rohit | April 22, 2008 at 10:33 am
That Pug surely is the most famous one in India if not the world. And sure is cute
Lovely ads from Vodafone, good to see that they didn’t abandon the pug when they tookover Hutch.
3.
Liju Philip | April 22, 2008 at 11:31 am
Best is where the pug licks the stamps for the girl. Awesome. It just cracks me up.
4.
Chittaranjan | April 22, 2008 at 10:53 pm
Good to see other Pug Lovers!
@Rohit: Yeah. Vodafone were quick to realize tht the Pug is the real ‘Brand Ambassador’. And unlike celebs, Pugs don’t lose their loyalty
(rmr Sachin’s shift from Airtel to Reliance?)
@Liju: That one’s my Fav….must’ve been a well-trained Pug…not to have eaten that stamp up
5.
Karmaresh Patel | April 24, 2008 at 1:43 am
does anyone know who has composed the music and who is the singer of the song ..
Awesome song man ..
6.
arjouna | April 25, 2008 at 4:26 pm
The sons is Awesome, just fantastic.
Does anyone know who has composed the songs
& who is the singer of the song.
7.
karen | April 25, 2008 at 9:53 pm
yeah baby the pug is back and how!!! cutest ad , dnt knw by what percent vodafone sales have gone up but ppl are def buying pugs over labs and golden rets …
btw i googled for the song and i landed here , must be a new track
8.
maju | April 26, 2008 at 4:08 pm
yeh thats my pug. i have trained him days and nights to get this oscar winning performance out of him
9.
Adi | April 26, 2008 at 4:46 pm
Awesome, lyrics,music and especially Stamp licking Pug…….
10.
Pooja | April 30, 2008 at 11:59 am
someone pls tell me the song …..just loved it…
11.
Mallika | May 2, 2008 at 9:34 pm
The pug- chubby girl combo is sweet . y favourite is the socks search video and the wistful look in the pug’s eyes when the girl runs out of the door
12.
Trupti | May 6, 2008 at 10:08 pm
heyyy i want to knw… if i cud download this song…. plzzz help i really love the song !!!
13.
navi | May 9, 2008 at 5:45 pm
i appritiate google only….it’s great..
14.
prats | May 10, 2008 at 10:17 am
googling for that song, was dropped in here…and must say you have a nice blog out here…
loved the ad and of course the pug comes like a breath of fresh air…
15.
Krishna Aradhi | May 10, 2008 at 5:10 pm
Whoever came up with this concept of using a pug in the advertisements is great. Period.
16.
Chittaranjan | May 10, 2008 at 9:47 pm
@Prats: Thanks.
@Krishna a.k.a NaiveIndian (I know you from Lazybug’s blog): Even I was wondering about whose brainwave it was. Maybe if we knew which agency it was done by.
17.
deepthi | May 12, 2008 at 5:48 pm
the song is lovely………..
18.
deepthi | May 12, 2008 at 5:51 pm
the song is lovely………..and the pug and girl tooo…
19.
ganesh | May 14, 2008 at 1:17 pm
Hey.. I’m pretty sure it’s KK… jus confirmed with customer care!! the voice seems jus like tat too!!!
20.
Chittaranjan | May 14, 2008 at 7:48 pm
What? This Jingle is sung by KK? The Desi singer?? No Wayy man……
KK has a rather high-pitched voice and this sure isn’t his vocals! It might be those jingle-singers like Clinton Cerejo or maybe Suresh Peters
21.
sonali | May 29, 2008 at 7:25 pm
hey all,
some answers you’ve been looking for. The song is composed by a music director called Anandh specifically for Vodafone. The singer is a guy called Suraj. The ad was conceived by the agency thats built the Hutc/Vodafone brand in India - Ogilvy advertising. The film producer is Nirvana Films and this agency-producer-singer combination was also responsible for the original pug ads.
22.
prasanth | June 24, 2008 at 7:16 am
excellent
23.
julie | July 3, 2008 at 1:18 am
i have 5 pugs!
24.
Chittaranjan | July 3, 2008 at 7:08 pm
@Julie: Wow! They must really be a handful…u got any pix of them?