Seen the newest Idea Cellular advertisement featuring Abhishek Bachchan as a tree, exhorting people to Use Mobiles and Save Paper?
Its part of the “Save Paper” campaign by the Aditya Birla Group – http://usemobilesavepaper.in/index.php. Exactly how they we’re to go about doing it is still a bit unclear to me 
maybe a part II of the campaign will be unveiled soon.
For starters, Idea themselves can stop selling their chota recharge vouchers on paper and do away with the booklets and manuals that accompany a new connection 
What an Idea, sirjee! 
