Yes! Itz true! When i heard the radio blaring some telugu song en route to work today, I thought that it was Vividh Bharati’s FM Rainbow, as usual…but i was pleasantly surprised when i heard the ad after the song,announcing itself to be Radio Mirchi…..one of the hottest FM stations in India!
Here’s the Official Press Release:
Entertainment Network (India) Limited today informed the BSE and the NSE that it had launched its new FM radio station in Hyderabad under the popular brand name Radio Mirchi.
95FM98.3 FM (From August 1st) Hyderabad is the 10th station of ENIL to start operations. The station went on-air at 6:00 am today, with the voice of Southern superstar Chiranjeevi being the the first sound on the station.
Radio Mirchi is acknowledged to be the leader among the private FM radio broadcasters in terms of revenues and listenership.
With its launch, it has heralded a new era in Entertainment for Hyderabadis. Whereas FM Rainbow has been doing good since it was launched, the entry of more and more stations would definitely hotten up the race and would see high qualty services being delivered. I look forward to the entry of Radio City – another popular FM Station- into Hyderabaf.Hopefully….Good times are around the corner….Time to brush the dirt off my FM Player 🙂
Update: Itz been on air since a while and now it would be changing its frequency from 95 Mhz to 98.3 Mhz from August 1st onwards.
Another Update: Wanna tune into Radio Mirchi over the Net. Click here to know how