Hidden Meanings in Logos

Logos are something that give corporations or organizations a unique identity. It is their face for the public. And to see such imaginative logos always brings a smile upon the face….

FedEx Logo I am not sure how many of you have noticed a hidden symbol in the Federal Express logo. Yeah, I am talking about the ‘arrow’ that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

Sun Microsystems LogoThe Sun Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.

Apple Curry Logo This logo is for an editing studio. I like the way the logo attempts to convey what they do. They’re saying with images that they are into the business of editing – images for Ad campaigns probably!

Families Marriages LogoThese logos to the right are taken from two magazines from the Readers Digest stable. They are the Families and Marriage. Again, the attempt to communicate┬á what it is about quite figuratively through the logo catches my attention. Notice the two small i’s and the l in the first logo. They represent a close-knit Family. And notice the two R’s facing each other in Marriage. Like two people facing each other holding hands! How Romantic…..

Cluenatic Logo This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key. So it is simply saying – solve the four clues and get the key to the puzzle! So simple that it almost misses the eye ­čśë

Eight Logo This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8. At first glance it may be quite confusing but once realisation dawns, its oh-so-simple really! Hats off to the ingenuity and imagination of the guy who thought about it.

IBM Logo This was a logo designed in-house for some internal event at IBM. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions. In case you didn’t get it, itz Eye – Bee – M !!! Again, its frightfully simple yet catchy.

Amazon Logo You might think the arrow does nothing here. But it says that Amazon.com has everything from a to z and it also represents the smile brought to the customer’s face. Wow, that is quite deep.

Eighty Twenty Logo Eighty-20 is a small consulting company which does sophisticated financial modelling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it. People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1’s and the light squares as 0’s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

P.S: Received these from a friend, whom I’ll call Mr.DD. All logos are (may be) copyrights of the respective companies.

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5 thoughts on “Hidden Meanings in Logos

  1. That’s a great “one”.

  2. What about the chase bank symbol bieng a modified swastika, as a throwback to the days when they conspired with the nazis.

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