Everyone by now must have seen the latesht Nike Ad thatz doing the rounds on TV lately…….the one where cricket is played atop buses and other vehicles as Traffic gets jammed in a busy junction. Like Lagaan which took Indians’ two biggest interests-Patriotism and Cricket and carved a masterpiece, this ad attempts a marriage between the day-to-day humdrum of traffic jams and the country’s greatest passion-Cricket. What I like the most in that ad is the background music…..itz awesome and fits the video to a T. Hats off to all those behind that ad.
[Update] A bit of lookin’ around led me to the tidbit of info that the ad was conceptualized and made by J Walter Thompson
And Tx to Ustaad, I got the link to YouTube: