Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly!
One ad that I came across quite a while ago was the Bade Dinon ke baad…Chithi Aayi hai flash campaign that MS India had put forth for their Microsoft Outlook 2007. The animated viral featured a err….ummm….a noted Indian Ghazal exponent’s look-alike announcing the arrival of a letter using the singer in question’s popular song and in his inimitable style! Click on the left image to see the ad!
I came across the latest or the second phase of the same campaign just a while ago and while it retained the same ghazal singer’s animation, it introduces another character (which again suspiciously looks like a famed Indian violin maestro!) and their Jugalbandi or collaboration. The image on the right is the new ad. Click on it to see teh ad! This ad is for Microsoft’s offering of Microsoft Office 2007 which includes Outlook and Groove. Conveys the idea of working collaboratively to eliminate doubts and enhance productivity! Whatever the messages be, the ads sure are nifty and deserve applause. They are quite funny too 😛 FYI, they’re the brainchild of the Indian Consulting firm – WebChutney