Micosoft India’s Advertising Virals

Microsoft India has this uncanny knack of coming up with nifty flash-based virals to promote their products. Viral Marketing, in the words of Wikipedia is:

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly!

First AdOne ad that I came across quite a while ago was the Bade Dinon ke baad…Chithi Aayi hai flash campaign that MS India had put forth for their Microsoft Outlook 2007. The animated viral featured a err….ummm….a noted Indian Ghazal exponent’s look-alike announcing the arrival of a letter using the singer in question’s popular song and in his inimitable style! Click on the left image to see the ad!

Second ViralI came across the latest or the second phase of the same campaign just a while ago and while it retained the same ghazal singer’s animation, it introduces another character (which again suspiciously looks like a famed Indian violin maestro!) and their Jugalbandi or collaboration. The image on the right is the new ad. Click on it to see teh ad! This ad is for Microsoft’s offering of Microsoft Office 2007 which includes Outlook and Groove. Conveys the idea of working collaboratively to eliminate doubts and enhance productivity! Whatever the messages be, the ads sure are nifty and deserve applause. They are quite funny too πŸ˜› FYI, they’re the brainchild of the Indian Consulting firm – WebChutney

2 thoughts on “Micosoft India’s Advertising Virals

  1. Its superb, outstanding ,very very very good.

  2. Yep! They deserve a round of applause!

    But the new one ‘Seek and Ye shall Find’ is not that Groovy 😐

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s