The Airline business segment in India is a dogfight! Especially with all the low-cost carriers that have been springing up all over the place. And these carriers go all out in wooing the customers with innovative schemes, discounts, low-fares and add-on benefits. advertising also plays a crucial role for these carriers to grab eyeballs. Recently I received a forwarded email which showcased the one-up-manship games that played out over advertising hoardings for three of such low-cost carriers. See the images below:
Images courtesy: RK
Disclaimer: No offense meant or implied to any of the brand names!