Tirupati Laddu to get Patented

The famous and tasty Tirupati Laddu may soon get a patent of its own! According to a 30-min news report I happened to watch on TV9 yesterday, the TTD (Tirumala Tirupati Devasthanams – the temple’s executive board) is thinking of applying for a patent for the Laddu that is served as prasadam (holy offering) at the temple town of Tirupati. The laddu is one of the most popular thing about Tirupati and for many people, eating the laddu is as good as having a glimpse of the Lord himself. And of course, it is yummy and tasty too!

Its popularity and demand have given rise to a humongous black-marketing network that is prevalent in Tirupati and there have been cases of counterfeit laddus being palmed off as the real ones, that too at exorbitant prices – sometimes as high as 100 bucks for a laddu! To check that and also to protect the Intellectual Property on account of its Geographical Indication, the laddu and its preparation method is to be patented. So don’t be surprised if you see this sort of sign the text time you are in Tirupati: Tirupati Laddu ® Available Here!

5 thoughts on “Tirupati Laddu to get Patented

  1. hai this is santhosh and i want brief history of laddu please

  2. Wow superb info…

  3. Please try to the clear difference between a GI and a patent. Tirupati Ladoo has applied for a GI and not patent. This headline is misleading

  4. TTD states in their GI application (at page 42 of the GI journal No. 28), that “these laddus are offered as prasadam only to the devotees who visit Tirumala and offer worship to Lord Venkateswara here and not to any one else. Therefore to get ‘Tirupathi laddu’ one has to visit the abode of the Lord Venkateswara at Tirumala. The said laddus cannot be obtained by any other means in the world.”

    Geographical Indication is a notice to the customer that the mentioned product (goods) comes from the specified geographical area. Therefore, the legislative intent of Geographical Indication of Goods (Registration and Protection) Act, 1999 is to ensure that the “producers” from the geographical region are benefited by the market sale of the product (goods) identified by the Geographical Indication, which also serves as a quality mark.

    Of course, Tirupathi Laddu does not deserve a “goods” status, as it is not sold in the market. Hence it is not appropriate to register ‘Tirupathi laddu’ as a “goods” under Geographical Indication of Goods (Registration and Protection) Act, 1999. On the other hand, a GI tag on a temple prasadam is exemplary of commercialization of divine affairs.

  5. Mixing religion with IPR will have serious consequences. It is like playing with fire and petrol. The Controller General and his team continue to make mistakes one after the other. In the beginning of this year, the Trademark Registry granted a ‘trademark on the picture of deity’ in Attukal temple Thiruvananthapuram on a TM application by the temple trust. GI registry has made a similiar mistake this month by granting GI tag on Tirupati laddu. TRIPS forays into religion and faith… and the Indians happily welcome this demon dragging in to our temples. It’s Incredible India

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