A few weeks ago, I went upto the multiplex in Ameerpet and it was called AdLabs Cinemas then (am trying hard not to recall that it was for Drona 😐 ). Tomorrow, I’ll be going there again for watching Quantum of Solace but it will be called BIG Cinemas now! They recently had a rebranding exercise and all the various AdLabs theatres were renamed as BIG Cinemas.
Adlabs Films Limited, a member of the Reliance Anil Dhirubhai Ambani Group and India’s largest cinema chain announced today the launch of BIG Cinemas with the tagline “Ab Bada Mazza Ayega”. The entire rollout will happen simultaneously on Tuesday, 28th October 2008 across BIG Cinemas’ 73 properties throughout the country, totalling 186 screens and 71000 seats. [Press Release]
I must’ve missed the announcement or the news items… I only realized that when I’d logged in earlier today to book tickets for QoS. Though I must say the ‘AdLabs’ name was much better. Of course, many people back in my hometown believe that I work there (owing to the very close resemblance of the name of my actual workplace to that!) but it has nothing to do with that. Just that PVR, Prasadz, AdLabs sound like a theatre name when compared to BIG Cinemas. When you say “I’m going to the Big Cinema”, people may end up asking “Really? How Big?”