Google Squared – Searches in Grids

Seems Google is taking the fight to Bing! Or maybe not! Given that this was announced more than a month ago…

Google Squared Logo

Google’s new new search ‘tool’ (or call it toy) – Google Squared went live in the Google Labs yesterday and at first sight, seems a nifty way to categorize information. To quote their own help pages:

Google Squared is a search tool that helps you quickly build a collection of facts from the Web for any topic you specify.
  • Facts about your topic are organized as a table of items and attributes.
  • Customize these Squares to see just the items and attributes you’re interested in.
  • See the websites that served as sources for the information in your Square.
  • Save and share Squares with others.

So what they do is restructure the search results into neat little grids or squares, each with its own category & label. And the user can add/remove the necessary rows and columns and when they do so, Google automatically gets that information (if available) and populates the squares. One can add as many items or columns in one’s search and what’s more, can also save them for future reference. But of course, the information should be available on the web for Google to retrieve in the first place.

To illustrate that, I’ve saved myself a neat square for Hyderabad. Go to Google Squared and type in Hyderabad. The areas by popularity (or search results) will be listed out as items, with few attributes as columns. I chose to add items that included areas/places of my interest and also changed the columns to show the attributes that I needed and voila! Again, information I desired, but was not available on the www (like population or nearest chemist, for example) will not show up in the grids. Check out the image after the jump…

Hyderabad Squared

You can view the shared square here. Share some of the squares you’ve created too. You know what it reminds me of? Google Trends! When it was launched, I used to while away a whole lot of time comparing two random keywords and check their er…um…trend-iness! I think I’ll do the same with Google Squared…create inane squares and save’em away for posterity!

I need help!

Via TechCrunch

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5 thoughts on “Google Squared – Searches in Grids

  1. Looks good. Looking thru some cities and countries and it seems to pop out with some useful info.

  2. I hear about Google Squared and the first query I try out was “Hyderabad” .. seems we were on the same wavelength .. 🙂
    Have been trying it out, and it seems a useful tool when I need to compare things..

  3. It’s fun… 🙂

  4. Google, already the king of internet search, has rolled out an experimental new search product called ”Google Squared.”

    Google Squared does not provide a list of links to Web pages, like with a traditional Google search, but presents information derived from a query in a spreadsheet-like grid called a ”square.”

    Users of can then build, modify and refine their ”square” through further Web searches.

    “Unlike a normal search engine, Google Squared doesn’t find webpages about your topic – instead, it automatically fetches and organizes facts from across the Internet,” Google said in a preview of the product last month.

    In a blog post, Google said Google Squared could be useful when a user needs to make multiple searches to find the information they want.

    ”It essentially searches the Web to find the types of facts you might be interested in, extracts them and presents them in a meaningful way,” Google said.

    ”If your square isn’t perfect at the beginning, it’s easy to work with Google Squared to get a better answer,” Google added.

    The Mountain View, California-based Internet search giant cautioned that Google Squared remains experimental and the technology behind it ”is by no means perfect.”


  5. Thank you for visiting

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