Force India Reveal 2010 F1 Challenger – The VJM03

Force India F1 Team today unveiled their car for the 2010 F1 season – the VJM03 Challenger. The launch was a low-key affair that took place on the internet, as many of the teams decided to shun glitzy launches in keeping with the cost cutting measures adopted by the sport.

The livery is not that much different from last year’s car and sports the predominant saffron, green and white hues from the tricolor. There’re no less than four UB Group’s beverage brands on the car – Whyte & Mackay, Royal Challenge, Signature and Kingfisher. Medion Mobile, Bridgestone, Geetanjali Gems and Reebok are the other brands adorning the car.

The car will be taken out on its first laps at this week’s test at Jerez, with drivers Adrian Sutil and Vitantonio Liuzzi sharing the duties in the 4-day test.

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