Starting September 27th, the Do Not Disturb (DND) regulations from TRAI will kick-in, meaning mobile users who have subscribed to the National Do Not Call Registry will stop receiving unsolicited SMS or Calls from telemarketers, financial institutions, advertisers and any other pesky services that harangue users by sending such messages.
While this is a good (and long overdue) move by the Telecom Regulatory Authority of India which will guarantee some peace of mind to consumers, there is a flipside to it as well. Mobile users will also not receive “informational” messages from various services providers or institutions. For example, you will receive (not sure though) any SMS about the call taxi that you had just booked or the confirmation SMS from an eCommerce site that you made a purchase on.
Though the unsolicited messages menace is a genuine one, there are some messages that users will actually need and await for. How to address that, you might ask.
Well, there is a way to implement Partial DND i.e. selectively activate the do not disturb services for a particular category. Details below:
There are seven categories into which the message senders are divided into:
- Banking / Insurance / Financial Products / Credit Cards
- Real Estate
- Consumer Goods / Automobiles
- Communication / Broadcasting / Entertainment / IT
- Tourism / Leisure
For de-activating the DND facility for, say, Consumer Goods, you have to send an SMS as
to 1909 allowing you to receive SMS alerts from all Consumer Goods companies. These SMSes will only be sent between 9 AM to 9 PM.
For multiple categories, you can send an SMS as
to 1909 to allow messages from Real Estate and Education categories.
In case you wouldn’t want to miss any messages from any or all of the above categories, just send an SMS as
to 1909 to de-register from the DND service totally.
You can also dial 1909 and follow the IVR to select partial or full DND. Mobile service providers also have the facility to opt for DND on their websites. Vodafone’s online DND registration is available here.
Disclaimer: The information provided above is put together from various sources including the NDND website and other websites. I do not vouch for the absolute correctness of the procedure described and hereby warn that subscribers following that are doing so at their own risk and peril. Please do not blame me if it doesn’t work (or the other way around)