Yes! Itz true! When i heard the radio blaring some telugu song en route to work today, I thought that it was Vividh Bharati’s FM Rainbow, as usual…but i was pleasantly surprised when i heard the ad after the song,announcing itself to be Radio Mirchi…..one of the hottest FM stations in India!
Here’s the Official Press Release:
Entertainment Network (India) Limited today informed the BSE and the NSE that it had launched its new FM radio station in Hyderabad under the popular brand name Radio Mirchi.
Radio Mirchi
95FM98.3 FM (From August 1st) Hyderabad is the 10th station of ENIL to start operations. The station went on-air at 6:00 am today, with the voice of Southern superstar Chiranjeevi being the the first sound on the station.
Radio Mirchi is acknowledged to be the leader among the private FM radio broadcasters in terms of revenues and listenership.
With its launch, it has heralded a new era in Entertainment for Hyderabadis. Whereas FM Rainbow has been doing good since it was launched, the entry of more and more stations would definitely hotten up the race and would see high qualty services being delivered. I look forward to the entry of Radio City – another popular FM Station- into Hyderabaf.Hopefully….Good times are around the corner….Time to brush the dirt off my FM Player 🙂
Update: Itz been on air since a while and now it would be changing its frequency from 95 Mhz to 98.3 Mhz from August 1st onwards.
Another Update: Wanna tune into Radio Mirchi over the Net. Click here to know how
My Wierd Wired World 
I used to stay in Delhi and used to play FM all the time. When I came back to Hyderabad in January, 2005 I was badly missing FM. Especially Radio Mirchi. I was eagerly waiting for FM in Hyderabad. I was surprised when I got know through one of my friends that Radio Mirchi launched its operations in Hyderabad, but dissappointed got to know that it is playing only telugu songs. My mother tongue is telugu but for the past couple of years the songs that are been composed and written by the telugu film industry are rubbish.
Everyone know that Hyderabad is a multilingual city and Hindi plays a major role. Hyderabadi hindi is famous in India. I thought Radio Mirchi would understand this and would play both the languages together. But, only telugu is dissappointing the youth, coz we listen to hindi songs alot.
Humble request to Radio Mirchi… Please play hindi songs as well.
plese send 95fm relis plese
Hi,
Can i hear Radio mirchi, Hyderabad on web..if yes let me know the URL
Now that Radio City has launched, Mirchi is kinda cold
AFAIK, FM radio can be heard off the net if someone Re-broadcasts it 😐
Hello,
I am Ranjeeth Singh Thakur and I am to send this email to you after listening about the broadcasting bill……I think that media today has stooped to a all time low, just to increase the TRP rating(I presume).
I am copy/pasting the email conversation between a RadioMirchi RJ and me, I could not find the email address of the CEO of RadioMirchi and I would like to appreciate if you could give your personal opinion and to get the views of my countrymen.
———————————————————————
Hello RadioMirchi95 FM and RJ Anita,
Free gaa vastey phenyl taagey “Desham”(Which means Indians would drink Phenly if it comes free of cost)??????? this line was said by a RJ(Telugu) Anita at 9.16 pm on Monday, 2 July 06.
This line was regarding the “Ashada Masam Sale”
Is this considered to be funny? Don’t the producers think they need to look into what there RJ’S speak on-air?????????????
I am offended by this statement and it did not sound funny even remotely?
What does the R.J’s think? isnt she a Indian? Does anyone know what Indian’s( Free gaa vastey phenyl taagey) gave this world in every feild, name it and you have it, India’s contribution to the human civilization is not to be taken for granted and RJ Anita thinks that she sounded funny…….
I presume that the people enjoy radiomirchi because people had enough with these of remarks about our great country and people and you people have also joined the band wagon( your counter parts, the T.V and Movies, these two media had it’s own share of crude, useless jokes aimed at my country and countrymen).
I was enjoying the clean and healthy( no crude stuff, I mean) shows you guys aired. I just hope that guys have your act together and try not to offend anyone. Everyone wants to have a good time, I wish you take a note of this.
Always remember the golden rule : Never Generalise
Who on earth gave RadioMirchi people the right to generalise every Indian? Is this what you guys think ” Freedom of speech or Freedom of expression?”
If I do not receive the reply/explanation regarding this statement, I can make out how RadioMirchi works.
I always had a pleasant experience listening to Radiomirchi and this one statement has wiped-off all that good feeling about you guys.
It takes ages to build a brand image and a second ( a couple of more offending statements) to spoil it…..
I just hope that you guys take a note and be a little responsible, there’s a very difference or should I say a thin line that separates, humour and offense( I was surely offended), I think there might be some more guys who would agree with me.
That’s it guys.
From,
A Very Offended Listener.
Ranjeeth Singh Thakur.
—————–
The reply I received :
hi ranjeet kumar singh
no.1 i am sorry if i have hurt ur personal sentiments …………….but it was not meant in a negative manner .
no.2 boss i am as patriotic u are …….just b’cos i say something that has been beaten to death by one an all doesnt make me any less an indian………
no.3 marketing pundits the world over have confirmed that a small freebie given to the customers do show an increase in the sales figures………and
]whether its aashada maasm ,valentine or akshaya thritiya all these are recent phenomenen…….does that not hurt ur indian sentiments………????????these really bother me………so as a responsible citizen i need to talk about it…………now if u are refusing to look at the positive side of it and want to harp on how that has hurt ur sentiments of being an indian then i am sorry to say that u read it wrongly……..
The ability to laugh at ourselves, our shortcomings is an extremely indian , infact a very hyderabadi trait……..and i do follow ity up myself ……..in fact if u follow my showw regularly u will find that i make constant digs at myself ,and i make jokes on myselves on AIR – which is a hyderabadi and a very very indian triat……….a trait that even bill clinton didnt have…………(LAUGH)
But all said and done Ranjit if my statement has spurred u to respond to me in such a hurry it means that u were really offended by this statement of mine………which was really not intended…….so SORRY about that . As u said i didnt have to generalise about it…….i should have changed it and said it about myself ……. being the free liking person…………but frankly u made me think …………….and i assure u boss that i will atke extra care in the future>…………..but dont u dare say that u are a bigger indian then i am ………..kaha sunna sab maaf lekin is baat pe no maafi……….
cu
anita
—————————-
Hello Ms.Anita,
Firstly, Thanks for the reply.
Secondly, my name is Ranjeeth Singh Thakur, there is no KUMAR. This is real bad manners to get someone’s name wrong even via the email media.
Thirdly, I never said I am a greater patriot than your’s, I do not think patriotism can be compared….I dono how you got to this conclusion.
Fourth, marketing is a diffrent aspect and your staement if you remember right ” Free gaa vastey Phenyl taagey Desham” was not needed and if discount sale bother you as you mentioned ( ” whether its aashada maasm ,valentine or akshaya thritiya all these are recent phenomenen…….does that not hurt ur indian sentiments………????????these really bother me………) This is your personal issue, I can’t comment about your stance and your statement is contradictory, one you say freebies push the sales and immediately you say it bother’s you…..
Fifth, this is a professional email and being a customer “You do not address the customer’s name wrongly and BOSS, what does that mean?will it be decent for me to address you as BABE,CHICK?????? ” think about it.
Sixth, I do not expect your apology and I wanted to express my view, it was my personal view and I made my point….and all I can do is just hook on to another frequency when I have your show on-air, I suppose that would not be issue for me and loosing a customer doesnt make a issue to you or your channel……
Seventh, as you have mentioned ” The ability to laugh at ourselves( ourselves, is making a fool out of ourself(read making a fool of yourself), even I make a fool of myself and it will not hurt anyone when I say that I would drink phenlye if I get it free of cost, If I was you, I would never generalise any statement.
Eight, please use case sensitive( India, Ranjeeth ), I presume this an be expected from a educated person, responsible person like you Ms.Anita.
Ninth, even the last paragraph is contradictory, firstly you say sorry for the statement and in the latter part you mention ” but dont u dare say that u are a bigger indian then i am ………..kaha sunna sab maaf lekin is baat pe no maafi……….”
Tenth, all I wanted to make my point and I made and I see that this has made you a little angry and the selection of words used for a customer arent visible, it seems to be more like a threat email rather than a expalnation/customer-RadioMirchi representative email.
Thank you anyways for the response, I think I can start a blog about the RJ’s and might be some day RJ’s in India also have some quality guidelines and I think I surely have people of my tribe(who got offended) and someday I will be back to listen your show when I can assure myself that I will not get to listen anything offensive.
Have a nice day and I apologize if I sounded offensive in my email.
Take care,
Ranjeeth Singh Thakur.
Your ex-listener.
P.S: You do a good work(there’s always room for improvement, I think so), cheers and I wish you all the best for all your future assignments.
——————–
hi again,
goodluck to you too
anita
—–
I received this reply, I felt that the RJ say’s “Do what ever you wish to do, I care a damn”
——
My reply :
Hello Ms.Anita,
Thank you for the reply and the good wishes.
Take care,
Bye.
———————-
I know this email is long and you might be thinking that why am I sending you this, I want to know only one thing ” If Indians themselves talk about Indians in such a way, what effect will the younger generation(Gen-X Y Z ) as they say, would think, I presume they would talk the same way thinking it is cool to talk this way coz the RJ does it and they(read she) is getting paid for it…..
Please note that it is not just this particular RJ, I want everyone to take a note and think for a second about what they talk( related to India).
I hope you understand my frustration and I would be thankful to you if you can provide me the email address for the CEO of RadiMirchi, I want to know the reactions of my brother’s and sister’s.
Saare Jahan see aacha Hindustan Humara.
Jai Hind.
Ranjeeth Singh Thakur.
Greetings Mr. Thakur
I read your conversation with RJ anita as well as ur views.I was quite moved.I realised your point is very correct and to be considered by every Indian.
I am in your tribe now.
good luck!
regards
Vanita
Hello Sir/Madam,
I am Ranjeeth Singh Thakur and I am to send this email to you after listening about the broadcasting bill……I think that media today has stooped to a all time low, just to increase the TRP rating(I presume).
I am copy/pasting the email conversation between a RadioMirchi RJ and me, I could not find the email address of the CEO of RadioMirchi and I would like to appreciate if you could give your personal opinion and to get the views of my countrymen.
———————————————————————
Hello RadioMirchi95 FM and RJ Anita,
Free gaa vastey phenyl taagey “Desham”(Which means Indians would drink Phenly if it comes free of cost)??????? this line was said by a RJ(Telugu) Anita at 9.16 pm on Monday, 2 July 06.
This line was regarding the “Ashada Masam Sale”
Is this considered to be funny? Don’t the producers think they need to look into what there RJ’S speak on-air?????????????
I am offended by this statement and it did not sound funny even remotely?
What does the R.J’s think? isnt she a Indian? Does anyone know what Indian’s( Free gaa vastey phenyl taagey) gave this world in every feild, name it and you have it, India’s contribution to the human civilization is not to be taken for granted and RJ Anita thinks that she sounded funny…….
I presume that the people enjoy radiomirchi because people had enough with these of remarks about our great country and people and you people have also joined the band wagon( your counter parts, the T.V and Movies, these two media had it’s own share of crude, useless jokes aimed at my country and countrymen).
I was enjoying the clean and healthy( no crude stuff, I mean) shows you guys aired. I just hope that guys have your act together and try not to offend anyone. Everyone wants to have a good time, I wish you take a note of this.
Always remember the golden rule : Never Generalise
Who on earth gave RadioMirchi people the right to generalise every Indian? Is this what you guys think ” Freedom of speech or Freedom of expression?”
If I do not receive the reply/explanation regarding this statement, I can make out how RadioMirchi works.
I always had a pleasant experience listening to Radiomirchi and this one statement has wiped-off all that good feeling about you guys.
It takes ages to build a brand image and a second ( a couple of more offending statements) to spoil it…..
I just hope that you guys take a note and be a little responsible, there’s a very difference or should I say a thin line that separates, humour and offense( I was surely offended), I think there might be some more guys who would agree with me.
That’s it guys.
From,
A Very Offended Listener.
Ranjeeth Singh Thakur.
—————–
The reply I received :
hi ranjeet kumar singh
no.1 i am sorry if i have hurt ur personal sentiments …………….but it was not meant in a negative manner .
no.2 boss i am as patriotic u are …….just b’cos i say something that has been beaten to death by one an all doesnt make me any less an indian………
no.3 marketing pundits the world over have confirmed that a small freebie given to the customers do show an increase in the sales figures………and
]whether its aashada maasm ,valentine or akshaya thritiya all these are recent phenomenen…….does that not hurt ur indian sentiments………????????these really bother me………so as a responsible citizen i need to talk about it…………now if u are refusing to look at the positive side of it and want to harp on how that has hurt ur sentiments of being an indian then i am sorry to say that u read it wrongly……..
The ability to laugh at ourselves, our shortcomings is an extremely indian , infact a very hyderabadi trait……..and i do follow ity up myself ……..in fact if u follow my showw regularly u will find that i make constant digs at myself ,and i make jokes on myselves on AIR – which is a hyderabadi and a very very indian triat……….a trait that even bill clinton didnt have…………(LAUGH)
But all said and done Ranjit if my statement has spurred u to respond to me in such a hurry it means that u were really offended by this statement of mine………which was really not intended…….so SORRY about that . As u said i didnt have to generalise about it…….i should have changed it and said it about myself ……. being the free liking person…………but frankly u made me think …………….and i assure u boss that i will atke extra care in the future>…………..but dont u dare say that u are a bigger indian then i am ………..kaha sunna sab maaf lekin is baat pe no maafi……….
cu
anita
—————————-
Hello Ms.Anita,
Firstly, Thanks for the reply.
Secondly, my name is Ranjeeth Singh Thakur, there is no KUMAR. This is real bad manners to get someone’s name wrong even via the email media.
Thirdly, I never said I am a greater patriot than your’s, I do not think patriotism can be compared….I dono how you got to this conclusion.
Fourth, marketing is a diffrent aspect and your staement if you remember right ” Free gaa vastey Phenyl taagey Desham” was not needed and if discount sale bother you as you mentioned ( ” whether its aashada maasm ,valentine or akshaya thritiya all these are recent phenomenen…….does that not hurt ur indian sentiments………????????these really bother me………) This is your personal issue, I can’t comment about your stance and your statement is contradictory, one you say freebies push the sales and immediately you say it bother’s you…..
Fifth, this is a professional email and being a customer “You do not address the customer’s name wrongly and BOSS, what does that mean?will it be decent for me to address you as BABE,CHICK?????? ” think about it.
Sixth, I do not expect your apology and I wanted to express my view, it was my personal view and I made my point….and all I can do is just hook on to another frequency when I have your show on-air, I suppose that would not be issue for me and loosing a customer doesnt make a issue to you or your channel……
Seventh, as you have mentioned ” The ability to laugh at ourselves( ourselves, is making a fool out of ourself(read making a fool of yourself), even I make a fool of myself and it will not hurt anyone when I say that I would drink phenlye if I get it free of cost, If I was you, I would never generalise any statement.
Eight, please use case sensitive( India, Ranjeeth ), I presume this an be expected from a educated person, responsible person like you Ms.Anita.
Ninth, even the last paragraph is contradictory, firstly you say sorry for the statement and in the latter part you mention ” but dont u dare say that u are a bigger indian then i am ………..kaha sunna sab maaf lekin is baat pe no maafi……….”
Tenth, all I wanted to make my point and I made and I see that this has made you a little angry and the selection of words used for a customer arent visible, it seems to be more like a threat email rather than a expalnation/customer-RadioMirchi representative email.
Thank you anyways for the response, I think I can start a blog about the RJ’s and might be some day RJ’s in India also have some quality guidelines and I think I surely have people of my tribe(who got offended) and someday I will be back to listen your show when I can assure myself that I will not get to listen anything offensive.
Have a nice day and I apologize if I sounded offensive in my email.
Take care,
Ranjeeth Singh Thakur.
Your ex-listener.
P.S: You do a good work(there’s always room for improvement, I think so), cheers and I wish you all the best for all your future assignments.
——————–
hi again,
goodluck to you too
anita
—–
I received this reply, I felt that the RJ say’s “Do what ever you wish to do, I care a damn”
——
My reply :
Hello Ms.Anita,
Thank you for the reply and the good wishes.
Take care,
Bye.
———————-
I know this email is long and you might be thinking that why am I sending you this, I want to know only one thing ” If Indians themselves talk about Indians in such a way, what effect will the younger generation(Gen-X Y Z ) as they say, would think, I presume they would talk the same way thinking it is cool to talk this way coz the RJ does it and they(read she) is getting paid for it…..
Please note that it is not just this particular RJ, I want everyone to take a note and think for a second about what they talk( related to India).
I hope you understand my frustration and I would be thankful to you if you can provide me the email address for the CEO of RadiMirchi, I want to know the reactions of my brother’s and sister’s.
Saare Jahan see aacha Hindustan Humara.
Jai Hind.
Ranjeeth Singh Thakur.
i want chiranjeevi song s only
i want chiranjeevi song s only
from indira
jubliee s hills
P.S. please tell on the radio
Err….What does that supposed to mean? If u want only CHiru’s songs, please purchase them and listen!
Radio Hot Mirchi of Hyderabad…uffffffff aaahaaaa…
I like radio mirchi a lot..bcoz its very hot guru…I have got lots of nice stuff n information which i can share with you.i hear your channel atleast 17 hours a day when in my car, my home, my mobile,my deck. Every where i go…radio mirchi follows me.Last week i went to warangal, but returned back in just one day because i could not stay there for long without radio mirchi…….I would appreciate if you could send across your office address so that i could congratulate you guys for sucessful launch of the most preffered radio channel….anyways just give me a call….Its toooo hot guru…Thank you radio mirchi and all the Radio Jockeys…you are my life…
Sridhar.
can u plz help me………i wanna know the process of listening the radi mirch in my mobile or through internet..plz tell me howwwwwwwww…
Hi,
Can u plz let me know the processs of listening the radio mirchi telugu thru web.
Thanks in advance
Sireesha
@Anjali: You can listen to FM on the mobile phone ONLY if your mobile has a built-in FM receiver. I have a Sony Ericsson K700i and I listen to FM on it. Check whether your phone has FM radio functionality in it.
@Sireesha: You can Listen to FM on the internet ONLY if someone else re-broadcasts it! Stay tuned to my blog for a detailed post on how to do that!
when should you play hindi music in radio mirchi in hyderabad
Radio Mirchi is an ‘All-Telugu’station! If you wanna Hindi Music, tune in to Radio City!
Why can’t we simply have dedicated FM Stations for langauages / states in India….just like we have TAMIL , TELUGU, KANNADA , ENGLISH language channels etc…
That way 24 hrs … we can have a KANNADA FM station (Kannada Chitra Geethagaloo, Kannada Pop (if at all there is that) , Kannada Rock (iddh anndhraey)
24 hrs we can have an ENGLISH FM (English Pop , Movie songs (OSTs), Reggae , Rap , Acid Rock etc
This way we can stop the quarelling.
PERSONALLY Iam a Tamilian who lovvvvvvvvvvves HINDI language cos its my country’s National Language….and Iam utterly disappointed that RADIO MIRCHI is playing 24 hrs in Telugu (although being a Hyderabadi I can understand Telugu also)…
Come on guys …we need to be like Bangaloreans….cosmopolitan and NATIONAL LANGUAGE LOVING……Only then we can be called TRUR INDIANs
and we should also love International language ENGLISH…so that we can be WORLD CITIZENs…
Dont you Kannadigas or Telugus or Tamils out there wnat to come out of your WELL and be called INDIANs or GLOBAL ENGLISH SPEAKING citizens instead just like Americans or Japanese…
Have separate channels exclusively or love and learn HINDI and ENGLISH
MERAA BHAARATH MAHAAAN….not Namma Karnataka or Manna Andhra great please
Cheers !!
INDIAN ( I DONT LOVE MY STATE AP… I LOVE MY FULL COUNTRY INDIA)
You ROCK Gannyboy………even i don’t love any state in particular….but my entire nation which consist of all the diverse states…….
I LOVE MY COUNTRY INDIA…
let’s have a mix color rather than standing apart with one boring color…..
Cheers!!!
INDIAN
Radio Mirchi is totally disrespecting India’s NATIONAL LANGUAGE HINDI and is forcing people in Hyderbad to listen to Telugu (Rubbish songs with all double meanings describing female bodies and treating women as objects… Surprised how Telugu women love to listen to all this and nobody is opposing)..
Im not saying HINDI movies songs are not double-language …But if 30% of modern day movies have vulgar sounding songs… that dont even appeal to youth (except perverted youth of India), then TELUGU MOVIES clearly lead the country in VULGAR sounding obscene language songs (ateasy 50% of Telugu movie songs are YUCK YUCK… They suck …cos they are potraying women as objects… WHY RADIO MIRCHI is not playing HINDI in Hyderabad… Mirchi is spoiling its image which it enjoys in Mumbai and Bangalore…Radio Mirchi should play 16 hrs Hindi…(so many cool songs in Hindi… I Hyderabadis watch so many Hindi movies and buy so many cool Hindi songs CDs
and cassettes and even MTV and CHANNEL V have been playing Hindi in Hyd (even before Radio Mirchi and City came to town).
Then whats the problem with RADIO MIRCHI then in playing Hindi..
Here are suggestions if the RADIO MIRCHI guys are hell bent upon localising content in the city they operate in
1) Have RJs speak in Telugu in Hyderabad (local language …just as in Bangalore they speak Kannada and announce the Hindi songs / programs and) and announce the latest Hindi songs (POP and MOVIE songs) that are rocking India and Bollywood now (who cares about Tollywood… no one in the World except Andhra housewives I guess)..
2) Where are the Hyderabadi Jokes (Hyd is popular for its Hyderabadi Lingo and comedy)
Radio Mirchi should have an RJ who speaks HYDERABADI HINDI and wins Hyderabadi hearts (not stoopid Telugu jokes please)
HYDERABAD has youth who love latest songs from
rocking Hindi movies … so have a nice RJ and have atleast 30 mins or 1 hour of JOKE PROGRAMS daily
3)Hyderabad has large Urdu populace… RADIO MIRCHI forgot about it totally (very poor research by them…. thats why the city is called HYDERabad and not Bhagyanagar). Please also speak some Urdu in between RJs…to please our Old City and Urdu friends
4) Have ENGLISH POP Songs and Rock and latest Bilboard nos… Hyderabad is an International City…we are not a village in AP …where we listen to B-grade , double meaning Telugu songs only.
In summary to make RADIO MIRCHI really HOT…
Have 16 hours of Hindi Songs… 4 hours of Relugu Songs and 4 hours of English songs (Mix up all these and make a nice HOT MASALAY DAAR FM Station.
5) Finally please please please have good RADIO JOCKEYS with youthful good English speaking voices (like Sexy voices like Sunaiaana (of Radio City in Bangalore) , Darius of Radio City in Bangalore).
We are HYDERABAD…the 5th largest Metro City in India…BIGGER Than Bangalore (where I have been living since last 1 year). So let our COSMOPOLITAN ATTITUDE COME to the front…Lets not be ANDHRA CENTRIC or TELUGU-FANATIC please…
if still Radio Mirchi doesnt wanna change…and wants to play 24×7 TELUGU Village songs… then they can better change the Channel name also to Telugu… RADIO MIRPAKAAYA (Mirchi in Telugu).
“Idhi Chaala Vaydee Guru”…
HOPE my home town HYDERABAD changes fast like Bangalore and other fast developing Metros and Hyderabadis learn to speak better English and Hindi and become truly Global and Indianised and dont remain TELUGU FROGS in TELUGU WELL 🙂
Cheers
ganny.
Well, Those are some really thoughtful comments Mr.Ganny, but I personally think that most of them won’t be implemented. The radio channels thrive on Commercialization and are under the false impression that the more exposure they have, the greater will be their popularity! While its true to some extent, it may not hold good forever.
You’ll agree with me when I say that a majority of people in Hyderabad ar bi-lingual i.e. can understand/speak both hindi & Telugu but the so-called ‘mass’ of the audience groove only to Telugu songs and this is what is driving Mirchi to be an all-telugu channel. And I don’t see that changing all too sudden!
Hi …..am a gr8 fan of Radio Mirchi ….. my company does’nt allow any electrical devices ….. but we have internet access…. i heard that radio mirchi could be heared through net also……if so ….plz send me the URL ….. gr8 listener
sir,
can u play morning ragaas at 5am to 7am makes the day fresh.hope u implement it.